INEOS Automotive has launched its Grenadier SUV in China.
The Grenadier’s arrival in China follows the introduction of INEOS Automotive in over 40 countries worldwide – including in Mexico last week.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
From launch, the Grenadier will initially be available from four retail sites. Stores in Beijing and Chengdu are already open, with sites in Shanghai and Guangzhou opening within the next four weeks. As well as a full brand and retail experience, these sites will also provide customers with aftersales support.
“Over the past 18 months, the Grenadier has been met with an incredibly positive response from every market we’ve launched in, so we’re thrilled to now bring it to China,” says Lynn Calder, CEO of INEOS Automotive. “In a market bursting with new homegrown EVs and driverless vehicles, we’re introducing something very different, very eye-catching, counter to the prevailing trend. We spent a long time planning this launch and have been working with a strong team locally, so that we can hit the ground running. China has such huge potential to become one of our top sales markets and I see this as a very exciting step.”
INEOS Automotive said it has spent two years planning the Grenadier’s introduction to China, including establishing a national sales company and recruiting a team to work with local retail partners to ‘build solid foundations ahead of the start of sales’.
Having established businesses in other key regions – the UK, North America, South Africa, Australia and Europe – INEOS Automotive’s subsidiary business in China is its first in Asia, representing a significant new addition to its global sales footprint.
