Chinese automaker Chery Auto is starting sales in Italy, with an ICE version of its Omoda 5 crossover SUV, Reuters reports.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The move comes as it weighs up its options to expand its manufacturing capacity and sales in Europe.

The ICE version of the Omoda 5 will be priced from €27,900 ($30,182).

Chery is one of the Chinese automakers impacted by the EU’s recent decision to confirm tariffs on EV imports made in China, with Chery subject to an additional duty of 20.8%.

By the end of 2025, the automaker plans three SUV models each for its Omoda and Jaecoo brands, but will use a mixture of fuel types for different European markets, according to Reuters.

It began European sales in Spain earlier this year.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Neonode has won the Innovation Award for Driver Monitoring Software for its camera-based, MultiSensing®-powered solution that delivers precise hands-on-wheel detection, regulatory-ready safety performance and low-footprint integration. Discover how Neonode is redefining driver monitoring, UX and compliance for next-generation semi-autonomous vehicles.

Discover the Impact