Toyota plans volume production of a battery electric Hilux pickup truck variant by the end of 2025, the president of its Thailand unit has said.

According to Reuters, the announcement came just a few days after the Thai government said rival Isuzu Motors would manufacture its battery D-Max pickup in Thailand by 2025.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The news agency noted Thailand is a regional automaking hub with pickup trucks among the vehicles produced for domestic sale and export.

Speaking to Reuters at the Bangkok International Motor Show, Toyota Thailand’s Noriaki Yamashita said the Hilux could be ready by the end of next year but did not specify where the vehicle would be produced.

In Thailand, Toyota expects to sell 250,000 vehicles this year, Yamashita told the news agency.

Toyota, the Thai market leader accounting for a third of sales, would deliver a dozen battery Hilux pickup trucks to the tourist beach town of Pattaya in eastern Thailand for trials as public transport next month, Yamashita told Reuters.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact