Carroll Shelby International will unveil a limited edition Shelby Ford Expedition concept vehicle at the 2004 Specialty Equipment Market Association (SEMA) Show in Las Vegas in November.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


This new Shelby SUV will provide a number of performance, handling and styling upgrades over the standard Ford Expedition model.


The Shelby version will have exterior body accents, graphics and ground-effects, enhanced interior styling and electronics package, high-performance tyres on custom wheels, suspension and handling upgrades, and all driven by a Shelby tuned high performance engine package.


“The Expedition is the first in a series of products and concepts we have on the drawing board,” said company CEO Carroll Shelby.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact