Toyota has officially launched a research and development centre in Thailand to better respond to diversifying demand and tastes in other Asian markets, Kyodo News reported.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


With a similar R&D base created in Australia in March, Toyota seeks to handle the needs of growing markets in Asia and Oceania by modifying the specifications and body of base models developed in Japan, the report added.


The establishment of Toyota Technical Centre Asia Pacific (Thailand) Co. means the automaker is conducting body and major component design in five major market regions – Asia, North America, Europe, Australia and Japan – Kyodo said.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact