A subsidiary of Polestar is entering into a strategic joint venture with technology company Xingji Meizu in China.
The joint venture will combine Polestar design and performance ability with Xingji Meizu software and consumer electronics hardware development expertise.
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It will develop Xingji Meizu’s existing technology platform, Flyme Auto, into an operating system for Polestar cars sold in China, including in-car apps, streaming services, and intelligent vehicle software. This will be complemented by mobile and augmented reality devices and customer apps.
Polestar expects to transfer around 130 commercial staff in China to the new company which will become the sole authorised sales and service operation for the brand.
Polestar will own 49% of the joint venture company with 51% owned by Xingji Meizu which will also arrange the venture’s future financing.
Polestar CEO Thomas Ingenlath said: “China is one of the fastest growing EV markets in the world. By partnering with a company that has a strong complementary competence to our own, we will be able to offer the locally tailored user experience that both drivers and passengers expect.”
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By GlobalData
