Geely owned Volvo Cars’ new Shanghai facility joins existing studios in Gothenburg and Camarillo.
It “aims to be one of the most comprehensive design studios of global car brands in Asia” and has all the functions needed to facilitate the whole design process from concept to production.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Capabilities allows for producing scale to full size models for interior, exterior, colour and material, as well as UX design. Milling machines, 3D printers and fully equipped workshops for producing accurate models are supplemented by VR environments.
Optimised for collaboration, the 5,500 square metre studio provides space to seat 100 designers and creative engineers.
At the centre is a 1,000 square metre show hall with optimal lighting and an outdoor viewing garden.
The Shanghai design team was established in 2010.
