Isuzu’s US arm is claiming its new General Motors-built i-280 and i-350 pickups offer buyers the longest powertrain limited warranty on any pickup truck sold in the US market for the 2006 model year.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Isuzu said its seven-year/75,000-mile powertrain limited warranty is from two to four years longer.
The three-year/50,000-mile basic “bumper-to-bumper” limited warranty offered by Isuzu is also 14,000 miles longer than the basic limited warranties provided by many rivals while the six-year/100,000-mile limited warranty against perforation from corrosion is one year longer than most.
Isuzu US sorely needs new products after recently phasing out an ageing line of Japanese-designed SUVs and pickups, some of which were made in a joint venture US plant with Subaru.
That manufacturing partnership is now dissolved and Isuzu sells a rebadged line of GM-designed and built pickup trucks and SUVs in the US.
For the January to July period this year, sales of just 10,921 units were down 45.1% year on year, according to WardsAuto.com data.
