Bankrupt Ssangyong Motor announced it had signed a conditional investment agreement with a local consortium ahead of an auction for the automaker scheduled later this month.

According to local reports, the Seoul Bankruptcy Court has approved a preliminary bid by a consortium led by local industrial firm KG Group to take over Ssangyong.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The main administrator, accounting firm EY Hanyoung, described the initial bid by the KG-Pavilion-PE consortium as the forerunner in terms of acquisition price, fund raising plans and employment guarantees. The bid, said to be in the region of KRW900bn (US$707m), set the minimum asking price ahead of the final auction.

The administrators put Ssangyong Motor back on the market after a consortium, headed by local electric vehicle maker Edison Motors, failed to complete the KRW305bn (US$240m) acquisition of the automaker by a 25 March deadline.

Two other consortiums were said to have submitted letters of intent (LOIs) to take over Ssangyong, headed by EV parts maker EL B&T and clothing company Ssangbangwool. The latter indicated it still planned to participate in the upcoming auction despite submitting a lower initial bid.

Ssangyong administrators aim to select a preferred bidder from the final auction by the end of June, sign an acquisition deal by early July and obtain approval from the bankruptcy court by late August.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now