BRAZIL: PSA reveals 'off road' Citroen C3 Picasso, eyes popular car segment
Citroen Brazil's new Aircross is a C3 Picasso with pseudo-offroad treatment
Citroën Brazil this week released first photos of its new C3 Picasso-based Aircross 'monovolume' model which will soon go into production at PSA's Porto Real, Rio de Janeiro state plant ahead of a launch scheduled for next August. Meanwhile, PSA CEO Philippe Varin has hinted the automaker may enter Brazil's one-litre 'popular car' segment.
There has been no official announcement yet, but it is likely the Aircross will also be exported to Europe in 2011 to be sold alongside the more conventionally styled, locally-produced, C3 Picasso MPV on which the Aircross is based.
Citroen Brazil created the compact SUV look in a way now routine for Brazilian automakers: add running boards and one-piece longitudinal aluminium roof bars and hang the spare wheel on the tail door.
Other 'adventure formula' details include chrome rear view mirror housings, exclusive light alloy wheels and mixed use tyres. Citroën has not confirmed technical specifications, but the photos suggest ride height has also been raised, another common tweak in this growing sub-segment.
All these changes will certainly mean Citroen sells the Aircross at a higher price than the conventional C3 Picasso expected on sale here next year though it may not be called that in South America.
PSA Peugeot Citroën recently announced a new, $800m investment in Brazil to launch new models for both brands and boost vehicle and engine production capacity by 2012.
When visiting Brazil recently, PSA group CEO Philippe Varin would not reveal too many specific details of the investment to just-auto. When questioned, he referred only to the investment being needed for “strategic reasons” and insisted PSA had “total confidence” it would continue to expand sales in Brazil “in coming years”.
He also made clear he was aware competitive pricing was essential for an automaker to achieve high volumes here.
Closing a press conference, Varin hinted PSA was also eyeing the hard-fought one-litre 'popular car' segment.
“We are asking ourselves how best to enter the most affordable cars segment, nicknamed 'popular' here,” he concluded.
Leading Indian automotive components maker Ashok Minda Group has bought Aksys in Koengen, Germany. The acquisition has been renamed Minda Schenk Plastic Solutions, Plant Koengen....
Five foreign carmakers are keen to assemble and manufacture cars in Malaysia, Southeast Asia's largest passenger car market, a senior minister said on Monday....
Faurecia has been cleared by the European Commission (EC) to acquire the Spanish subsidiary of components manufacturer Plastal Holding....
PSA Peugeot Citroen's key factory in Vigo, northwest Spain, expects to build 500,000 cars in 2012 when it should be assembling three new models, according to trade union officials who added the site i...
- Comment - emissions 'failures' hardly a surprise
- ANALYSIS - supercharged Jaguar XF
- THE WEEK THAT WAS - VW agrees a deal with the US
- THE WEEK THAT WAS - Diesel developments
- RESEARCH SNAPSHOT - Moving closer to self-driving
- Ford launches new EcoBlue 'Euro VI' diesel engine
- JLR achieves aluminium recycling milestone
- BEIJING 2016 - world premieres list
- Ford ‘not interested’ in Fiat Chrysler tie-up
- Ford books record Q1 pre-tax profit