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  1. Building Chevrolet up

Building Chevrolet up

GM is fighting a serious rearguard action in Europe to keep its Opel and Vauxhall brands in the frame. Good though the cars may look and behave, they are squeezed between the demand for brand icons at the top, the downsizing trend from Vectras to lower-margin Astras, and the decay of the medium saloon sector in favour of SUV soft-roaders.

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