BMW Group future product strategy Archives - Just Auto
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BMW Group future product strategy

ANALYSIS – current and future BMW SUVs

ANALYSIS – current and future BMW SUVs

BMW Group, which built 2.37m vehicles in 2016, has an internal target of expanding this to three million by 2020 and in so doing outpace Mercedes-Benz. Mini has a supporting role in the plan but the heavy lifting will have to be done by the BMW brand, and that should fall mainly on the shoulders of multiple as yet unseen SUVs.

ANALYSIS – BMW’s Mini, Rolls-Royce and Zinoro future models

ANALYSIS – BMW’s Mini, Rolls-Royce and Zinoro future models

This is the second BMW Group feature on the topic of current and future models. The first looked at BMW brand passenger cars. Now, it is the turn of Mini, Rolls-Royce and a joint venture Chinese brand, Zinoro. The third feature will concentrate on BMW SUVs and the fourth will examine the brand's electric models.

ANALYSIS – current and future BMW cars

ANALYSIS – current and future BMW cars

Due to Audi's now resolved dispute with its Chinese dealer network, BMW Group recently became the biggest premium manufacturer in the world's largest market. Cash-rich yet needing to be cautious due to its relatively small size compared to Volkswagen and Daimler, BMW is pouring money into renewing both its global model range and trying to create sub-segments which it could dominate in the 2020s.