What to expect from this episode:
The inspiration behind Lynk & Co
The inspiration behind Lynk & Co is to create a new kind of car company that offers flexible, convenient, and affordable mobility solutions for the digital age. With cars sitting for an average of 96% of their life, Lynk & Co is offering an innovative solution.
Unique subscription-based membership models
The subscription model of Lynk & Co allows customers to pay a monthly fee for access to a car, without the hassle of ownership, maintenance, or insurance. It is beneficial because it gives customers the freedom to choose when and where they need a car, and the option to share it with others or make money from it.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Incorporating sustainability into the manufacturing of their vehicles
With some very ambitious sustainability goals, Lynk & Co is setting out to disrupt the traditional car market. Learn how their sustainability goals may bring some attention along the way.
