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Daily Newsletter

11 August 2023

Daily Newsletter

11 August 2023

Tweets* of the week: Trudeau in St. Thomas, UAW files Stellantis proposal, Ford CEO’s road trip

Our hand-picked selection of the automotive sector's top tweets this week

David Leggett August 11 2023

Each week, Just Auto’s journalists select top tweets that summarise the social media buzz in our sector, underpinned by GlobalData’s analytics. These social media signals help us understand brand sentiments and the themes driving conversations on social platforms. This new, thematic coverage is driven by our underlying Disruptor data which tracks all major deals, patents, company filings, hiring patterns and social media buzz across our sectors.  

Canadian PM Justin Trudeau spells out the importance of the planned VW battery factory in St. Thomas. It's not just the direct jobs at the plant, there's a whole lot of indirect economic growth and more opportunity in the area, too.

The UAW and the contract negotiations with the Detroit Three have got off to an ostensibly rocky start. However, there's bound to be a bit of posturing from both sides and a bit of theatre, even, to start with. The UAW's Shawn Fain got the memo and, well, he filed it.

Not so long ago, the big car companies wanted to conquer the world, be present in all markets - territories and segments. Among global OEMs, GM has been one of the quicker ones to row back on that and rationalise operations, focus on the bottom line. Look out for this next week.

Road trip anyone? Ford CEO Jim Farley wants to leave the spreadsheets and powerpoints behind for a short while and just get out there in an F-150 Lightning, talk to people. Sounds like a nice route he has planned. Good on him. (From the tweet, click through to LinkedIn for more details)

Another automaker is getting into delivering battery systems. Hyundai Mobis has been a supplier to watch for some time now.

Finally, some very sad news this week. Our thoughts are with the family of Jochen Goetz.

*Despite the Twitter rebrand as 'X', we're still calling the platform's postings tweets for now.

AI is a key part of the digital revolution shaping the automotive sector

GlobalData estimates the total AI market will be worth $909 billion in 2030, having grown at a CAGR of 35% between 2022 and 2030. The automotive sector is undergoing a digital transformation fuelled by changing global supply-chain dynamics, tighter market competition, and rising inflation. AI is a key part of this digital revolution. Focus is directed toward driver assistance features for safety and hazard detection and greater automation of many vehicle processes and functions. Simultaneous localization and mapping (SLAM), facial recognition, and motion tracking will be vital for developing incockpit safety features such as early driver fatigue detection. For the most part, the automotive sector will not play a significant role in creating and developing generative AI hardware or platforms. Instead, it will be a key driver for innovations in machine learning platforms and associated IoT hardware for autonomous driving and ADAS. This will also help to drive advances and greater scale-up of adoption of these AI technologies in adjacent sectors such as travel and tourism and construction.

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