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30 May 2025

Daily Newsletter

Toyota global sales rise 12% in April

Rebound in Japan continues, overseas sales continue to grow.

Frankie Youd May 30 2025

Toyota Motor Corporation reported a 12% year-on-year rise in global group sales to 936,718 vehicles in April 2025, including its Daihatsu and Hino subsidiaries, driven by a 29% rebound in Japan to 164,669 units from depressed year-earlier levels, while overseas sales rose by 10% to 772,049 units. Sales in Japan last year were hit by extensive production stoppages at the group’s small car unit Daihatsu, due to its safety test rigging scandal.

In the first four months of 2025, the group’s global sales increased by 9% to 3,652,102 units, with sales in Japan surging by over 35% to 722,022 units, while overseas sales increased by less than 4% to 2,930,080 units.

Global sales of Toyota- and Lexus-branded vehicles increased by 6% to 3,392,655 units year-to-date, with sales in Japan rising by 17% to 534,832 units, while overseas sales rose by 4% to 2,857,823 units. Sales in North America increased by 2.3% to 929,950 units, while sales in Latin America (excluding Mexico) rose by 9.1% to 158,439 units, and in Asia (excluding Japan) sales rose by 5.9% to 993,635 units, reflecting strong sales growth in China, Vietnam and the Philippines. In Europe sales increased by just 1.5% to 406,882 units.

Toyota and Lexus reported a 22% rise in global sales of electrified vehicles to 1,657,896 units in the first four months of the year, accounting for 49% of total sales. Sales of battery electric vehicles (BEVs) rose by 11% to 51,291 units, which were almost entirely delivered to overseas clients, while sales of hybrid electric vehicles (HEVs) rose by 20% to 1,490,791 units.

Daihatsu’s global sales rebounded by 79% to 221,025 units year-to-date following last year’s production stoppages, with sales in Japan surging by 182% to 174,086 units, while overseas sales plunged by 24% to 46,939 units.

The group’s commercial vehicle unit, Hino Motors, reported a 1.2% drop in global sales to 38,422 units in this period, with sales in Japan falling by 1.3% to 13,104 units, while overseas sales were down by 1.1% to 25,318 units.

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