Kia Corporation has announced that Senior Vice President Soohang Chang, currently Head of the Middle East and Africa region, will assume the role of President and CEO of Kia Europe from 1 January 2026. Kia says Chang brings extensive global experience, including more than a decade in Europe, and will lead Kia’s strategy to enhance competitiveness and sales performance across the region.

In his new role, Chang will focus on accelerating Kia’s electrification roadmap and sustainability initiatives in Europe, while reinforcing partnerships and customer engagement strategies.

In addition, Kia Corporation has announced that Marc Hedrich is appointed President of Kia France, effective 1 January 2026, replacing the current President of Kia France, Tae Kun Yang. After two years preparing the next phase of Kia Europe’s growth, Hedrich returns to the role he previously held from 2021 to 2023, bringing ‘extensive experience and a proven track record in the French automotive market’.