The joint venture between China’s SAIC Motor and JSW Group has announced it will launch a new luxury car brand, with two vehicles to be introduced in early 2025.

The JV, called JSW MG Motor India, unveiled ‘MG Select’, its new premium brand.

In a statement, JSW MG Motor India said MG Select is targeting the growing “accessible luxury” segment in India, establishing “new-age” luxury experience centres’ in 12 key cities across the country in Phase 1.

MG Select will offer a range of vehicles but primarily NEVs, including plug-ins, hybrids, and EVs.

Gaurav Gupta, Chief Growth Officer, JSW MG Motor India, said: “Infused with personalisation and driven by innovation, the MG Select experience centres will offer a curated experience to customers, blending culture, hospitality, sustainability, innovation and craftsmanship, and reimagining luxury.”

Its portfolio will expand to four premium products over the next two years, the firm added.