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Daily Newsletter

16 January 2024

Daily Newsletter

16 January 2024

Porsche sales inch up in 2023

China volume fell "due to the ongoing challenging economic situation in the region"

Graeme Roberts January 15 2024

Porsche boosted 2023 sales 3% to 320,221 cars.

Europe (excluding Germany) volume rose 12% to 70,229 cars while the home market took 32,430, up 10%.

North America (86,059, +9%), was the largest sales region as China volume fell 15% to 79,283 "due to the ongoing challenging economic situation in the region".

Other markets rose 16% to 52,220 cars.

The 911 achived an increase of 24% to 50,146 customers worldwide. The Taycan took 40,629 sales, up 17%.

Sales of the top selling Cayenne SUV fell 8% to 87,553 units following a model redesign launched in April as well as a software update for hybrid models.

Porsche expects a challenging 2024: “We’re updating four out of six model series."

Automotive Predictions in 2024

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