Japanese automaker Nissan Motor Company reported a slight year-on-year increase in global sales to 262,745 vehicles in July 2025, including Nissan and Infiniti-branded models, with a sharp decline in domestic sales offset by stronger overseas volumes. Sales in Japan plunged by 19% to 34,628 units last month, while overseas deliveries rose by over 4% to 228,117 units.

In the first seven months of 2025, Nissan’s global sales fell by 4.9% to 1,876,542 units from 1,973,091 in the same period last year, with sales in Japan falling by almost 12% to 255,048 units, while overseas sales declined by almost 4% to 1,621,494 units.

China is the worst-performing major overseas market for Nissan so far this year, with sales falling by almost 13% to 336,830 units, while sales in Europe fell by 4.6% to 210,681 units. Deliveries in North America rose by 2% to 786,322 units, including a slight decline in US sales to 562,727 units, which was offset by a 6.4% increase in sales in Mexico to 152,525 units and an 11% rise in sales in Canada to 70,156 units. Sales in other markets combined fell by almost 6% to 287,661 units.

In terms of production, global volumes dropped by 10% to 1,666,603 units in the seven-month period, with output in Japan falling by over 10% to 343,190 units, while overseas volumes also declined by 10% to 1,323,413 units – driven lower by a 17% drop in Chinese output to 316,265 units and a similar decline in US output to 273,319 units, while production in Mexico was up by almost 2% to 388,982 units. UK production plunged by 28% to 132,082 units.

Exports from Japan declined by 14% to 188,182 units year-to-date, with shipments to North America falling by 29% to 80,151 units and exports to Europe plunging by over 35% to 21,041 units, while exports to other markets increased by 17% to 86,990 units.