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19 April 2024

Daily Newsletter

19 April 2024

Mercedes’ sales dip in Q1 2024

Cars sales fell 8% to 463,000 units

Graeme Roberts April 18 2024

Mercedes-Benz Group sales dipped 6% year on year to 568,400 cars and vans in the first quarter of 2024.

Mercedes-Benz Cars saw sales rise in the United States (+3%) and what the automaker called "a solid performance" in Europe, particularly in the UK (+43%) and France (+35%) while sales in Asia were "influenced by model changes and supply chain constraints".

Vans sales rose in China (+27%) and United States (+15%).

Cars sales fell 8% to 463,000 units in the first quarter with a decline in China due mainly to the ongoing ramp up of the top selling (Beijing Benz built) E-Class long wheelbase model which was expected to see volume accelerate in future quarters.

Demand for PHEVs resulted in a 6% rise but BEV sales dipped 8% to 47,500 units as the Smart Fortwo reached the end of its lifecycle (-30%).

Overall, electric vehicles accounted for 10% of total Q1 Cars sales and 19% including PHEVS.

Thailand was the 11th market to implement the Mercedes-Benz direct sales model in February 2024.

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