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Daily Newsletter

12 October 2023

Daily Newsletter

12 October 2023

Mercedes Cars sales dip in Q3

Overall sales rose 2% to 1,529,800 units YTD

Graeme Roberts October 11 2023

Mercedes-Benz Cars sales fell 4% year on year to 510,600 units in the third quarter of 2023 with the automaker describing the result as "a solid performance in a volatile market".

Volume was restrained by the E-Class update change over and "a supply chain bottleneck which constrained availability of the GLC".

Hybrid and electric vehicles now account for 20% of the brand's sales while battery electric (BEV) sales were up 66% to 66,100 units in the quarter. In the first nine months of the year, BEV sales rose 97%.

Overall sales rose 2% to 1,529,800 units in the nine months to 30 September, in line with full year guidance of keeping sales at the 2022 level.

In Europe, Q3 sales increased 12% to 164,200 units and reached 485,200 units (+8%) year to date (YTD).

Sales in Asia were flat at 736,300 units (+0%).

North America sales dipped 3% to 248,800 units YTD.

High upfront costs could be detrimental towards the growth of the off-highway EV market

The global off-highway electric market is expected to grow at a CAGR of 17.4% by 2030, per GlobalData. Despite the strong growth, high upfront costs may pose a challenge. Due to the high capacity of these vehicles, they consume large amounts of power from a number of battery packs installed on the vehicle, whose high cost in turn adds to the cost of the vehicle, thereby increasing the initial cost. However, governments worldwide are offering subsidies and tax exemptions in order to help customers to counter the initial purchase cost.

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