Automotive distributor Jameel Motors has secured a distribution agreement to introduce Geely Auto's new energy passenger vehicles (NEVs) to the Italian automotive market.
This move comes as the country witnesses a surge in electric vehicle (EV) and plug-in hybrid electric vehicle (PHEV) registrations, which have seen a 132% year-on-year increase, accounting for 11% of the market share in the first five months of this year.
This distribution agreement follows Jameel Motors' recent deal in Poland this April.
The deal covers two of Geely Auto's flagship models, the Geely EX5, an all-electric sport utility vehicle (SUV), and a plug-in Super Hybrid SUV.
These two models are expected to be introduced by Jameel Motors Italia to the Italian market in the last quarter of the year.
Both vehicles are designed on Geely's “advanced modular platform”, ensuring performance, safety, and design, backed by a six-year warranty.
Automotive executive Marco Santucci, who has nearly three decades of experience in the Italian automotive industry, will spearhead Jameel Motors Italia.
Once operational, the company plans to offer around 100 sales and service points nationwide.
Jameel Motors vice chairman Fady Jameel said: “Our collaboration with Geely Auto brings together innovation, quality, and a shared commitment to a more sustainable mobility future.
“By winning this agreement, we look forward to offering Italian customers a new standard in electric mobility with advanced vehicles that truly meet their evolving needs. We also look forward to seeing Jameel Motors continue its international expansion as a distinguished partner in the mobility sector.”
Geely Auto has been fostering innovation in Italy since 2023 with the Geely Innovation Design Center in Milan.
This facility is part of Geely's global design network, focusing on vehicle design and concept development.
Jameel Motors operates in over 10 nations across Asia, the Middle East, Africa, Europe, and Australia.
Recently, Geely Holding Group announced that it is planning to introduce the Geely brand in the UK in the fourth quarter of this year.
