Hyundai Mobis introduced what it says is the “world’s first” full-windshield holographic display at CES 2025 in Las Vegas, co-developed with German optical firm Carl Zeiss.

This technology allows drivers and passengers to access essential information through the front windshield, eliminating the need for a traditional display, it is claimed.

The system, showcased in Kia's EV9 at the trade show, uses a specialised holographic optical element film.

The holographic windshield display provides drivers with essential information such as driving data, navigation, and music playlists without the need for additional display devices.

From the exterior, the windshield maintains the appearance of standard transparent glass, the company said.

However, the interior experience is enhanced with crystal-clear visuals that are visible even in bright outdoor lighting conditions.

The display's brightness and colour reproduction are made possible by a specialised film that embeds a Holographic Optical Element (HOE), which projects images and videos using the principle of light diffraction.

While the holographic heads-up display is not yet available for mass production, Hyundai Mobis and ZEISS have set a target to complete pre-development by mid-2026.

The companies plan to launch the product in the global automotive market by 2027.

In July last year, Hyundai Mobis introduced the world’s first airbags designed for Purpose Built Vehicles (PBVs).

It unveiled a door-mounted curtain airbag, which is claimed to get deployed vertically within 0.03 seconds of an accident, and a self-supporting passenger airbag that absorbs impact through support from its lower section.

The company noted that both technologies are designed to prevent passenger ejection during a collision and significantly reduce injuries in the event of accidents or rollovers.