Hyundai Motor’s premium brand, Genesis, announced that it has officially entered the Egyptian market with the opening of a new showroom in the country’s capital city Cairo, and the launch of three electrified vehicles. The event also marks the brand’s entry into the African market, as part of its strategy to strengthen its presence in the Middle East and Africa regions.

Genesis’ local distributor, GB Auto, held a launch event at its newly built dealership in the New Cairo business district, where it unveiled three key models: the GV60, the electrified GV70, and the electrified G80.

Omar Al-Zubaidi, CEO of Genesis’ Middle East & Africa operations, said in a statement: “Launching in Egypt is a pivotal moment for Genesis. It demonstrates our commitment to markets where luxury and electrification are growing in tandem, and we are proud to enter the country with a full EV lineup that represents the future of mobility. This launch marks a key strategic region for our continued growth.”

Ibrahim Naguib, Chief Operating Officer of Passenger Cars at GB Auto, told reporters: “It is a privilege to welcome Genesis to Egypt. The brand’s blend of design excellence, performance and customer-focused service is unmatched. We look forward to bringing Egyptian customers the level of luxury and attention to detail Genesis is known for.”