GAC Group has launched its second locally-assembled model in Malaysia, the Emkoo compact SUV, as the Chinese state-owned automaker continued to expand its footprint in South-east Asia.

The Emkoo is assembled from completely knocked down (CKD) kits imported from China at a plant in Segambut, near Kuala Lumpur, owned by WTC Automotif (M) Sdn Bhd, a subsidiary of the local Warisan TC Holdings Bhd (Tan Chong Group). It is assembled alongside the GAC GS3 Emzoom, which went into production in 2024.

The Emkoo is powered by a 1.5L turbocharged engine and competes head on with the Proton X70, a model based on the Geely Boyue. Prices for the Emkoo start at MYR 123,800 (US$ 29,270) for the Premium variant, rising to MYR 133,800 (US$ 31,630) for the Premium Pro variant. The first 500 customers get to enjoy a MYR 4,000 cash rebate and a complimentary accessory package worth MYR 10,000, as part of the launch promotion.

Warisan TC Holdings’ CEO, Tan Keng Meng, said in a statement: “The launch of the Emkoo represents another important step in GAC's growth journey in Malaysia. With the success of local assembly, attractive early bird promotions, and improved and expanded aftersales support, the Emkoo is positioned to deliver outstanding value to Malaysian SUV buyers while strengthening GAC's brand and presence in the market.”