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Daily Newsletter

04 October 2023

Daily Newsletter

04 October 2023

Former Tesla tech to oversee VW software

Joins next month from Rivian Automotive

Graeme Roberts October 03 2023

Vokswagen has reportedly recruited a former Tesla engineering director to bolster the German carmaker’s ailing software push.

Bloomberg said Sanjay Lal would join next month from Rivian Automotive to help develop VW's next software platform. He worked as director engineering at Tesla for two years until mid 2019 before joining Google’s Android Automotive project.

Lal would head a software design hub at VW’s Cariad unit to roll out a new software platform for future electric models. The hub’s output would first be applied to two vehicle projects for Audi and VW but then form the basis for using the software architecture across VW Group brands.

Bloomberg noted VW CEO Oliver Blume had been taking steps to tackle the problems holding the carmaker back from being competitive in the fast changing EV sector including clumsy software development, inefficiencies at the VW brand and slowing sales in China.

Metaverse has the potential to disrupt all stages of the automotive value chain

Although the impact of the metaverse on the automotive industry is minor so far, this technology promises to make digital media experiences more immersive, inclusive, and accessible than today. Its impacts will be particularly felt by OEMs and sales and marketing. As the light vehicle market becomes increasingly saturated, investment will be redirected towards improving in-car media and safety features, leading to an increasingly connected vehicle network.

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