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Daily Newsletter

08 September 2023

Daily Newsletter

08 September 2023

Ford delays Explorer production in Europe to summer 2024

Germany boss said it was to wait for new generation of VW battery tech

Dani Cole September 08 2023

Production of Ford’s SUV Explorer model in Europe will be pushed back by about six months, its Germany boss Martin Sander disclosed in an interview at the IAA Mobility Show 2023 in Munich this week.

Instead, production at Ford’s Cologne site will start during the summer 2024.

Delays to the Explorer’s market launch, which was planned for early 2024, were first announced in August.

Reasons for the delay were to comply with UN regulations for the drive train. In a previous statement Ford said it “is embracing the incoming technical standard for electric vehicles (UN Regulation 100.3) because it is consistent with our internal philosophy to deliver safe, high-quality vehicles to customers around the globe.”

In the latest update, Sander said the automaker was waiting for a new generation of Volkswagen battery technology to be available, Reuters reports.

He also added that discussions were underway concerning what the delay meant for Cologne’s workforce.

The all-electric Explorer is Europe’s only crossover SUV and will be built using Volkswagen’s modular electric drive matrix (MEB) platform.

The Explorer was announced earlier this year, promising to be a “complete reinvention of the Ford brand in Europe.”

Tyres and exhaust systems expected to dominate the automotive aftermarket industry

Today’s consumers have a great desire to customize and distinguish their vehicles. The demand for aftermarket extras, including specialized wheels, performance upgrades, interior renovations, audio systems, and aesthetic alterations, has increased owing to this trend. Per GlobalData estimates, the global automotive aftermarket industry will be valued at $677 billion in 2023 and is expected to grow at a CAGR of 5.8% by 2030.

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