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Daily Newsletter

09 August 2023

Daily Newsletter

09 August 2023

Fisker showcases all-EV line-up up to 2026

Fisker has ambitions to become the world’s most sustainable automaker

Dani Cole August 09 2023

California-based EV startup Fisker unveiled its future all-electric product lineup at an event in Huntington Beach.

The newly-revealed vehicles included the Alaska, a four-door pickup truck - which carries a $45,400  price tag before incentives - and the Ronin, a GT sports car.

The company says it has ambitions to become the world’s most sustainable automaker.

Chairman and CEO Henrik Fisker said: “We want the world to know that we have big plans and intend to move into several different segments, redefining each with our unique blend of design, innovation, and sustainability.”

Other vehicles in the line-up included the PEAR, an EV designed for the city, and the Ocean SUV with a Force E offroad package.

It is reported that Fisker’s plan is to build the PEAR at Foxconn’s Lordstwon assembly plant in Ohio, which would make it eligible for tax incentives. Start of production is reportedly tipped to be mid-2025.  

“Innovation and sustainability, along with design, are our three brand values,” Mr Fisker said. “By 2027, we intend to produce the world’s first climate-neutral vehicle, and as our customers reinvent their relationships with mobility, we want to be a leader in software-defined transportation.”

After the event, Fisker opened reservations for its Ronin and Alaska vehicles.

AI is a key part of the digital revolution shaping the automotive sector

GlobalData estimates the total AI market will be worth $909 billion in 2030, having grown at a CAGR of 35% between 2022 and 2030. The automotive sector is undergoing a digital transformation fuelled by changing global supply-chain dynamics, tighter market competition, and rising inflation. AI is a key part of this digital revolution. Focus is directed toward driver assistance features for safety and hazard detection and greater automation of many vehicle processes and functions. Simultaneous localization and mapping (SLAM), facial recognition, and motion tracking will be vital for developing incockpit safety features such as early driver fatigue detection. For the most part, the automotive sector will not play a significant role in creating and developing generative AI hardware or platforms. Instead, it will be a key driver for innovations in machine learning platforms and associated IoT hardware for autonomous driving and ADAS. This will also help to drive advances and greater scale-up of adoption of these AI technologies in adjacent sectors such as travel and tourism and construction.

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