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11 July 2025

Daily Newsletter

11 July 2025

China drags BMW down to first half sales dip

The BMW brand delivered 1.07 million vehicles in H1, with a rise in deliveries across all regions outside China.

gullapalli July 11 2025

BMW Group has announced a marginal year-on-year (YoY) increase in vehicle deliveries for the second quarter (Q2), with a notable surge in sales of electrified vehicles.

Deliveries of BMW, MINI, and Rolls-Royce vehicles climbed by 0.4% to 621,271 units between April and June.

The Rolls-Royce brand experienced a 9.4% YoY sales increase in the quarter.

In contrast, BMW & MINI sales witnessed a mixed geographical performance, with a 10.1% rise in Europe and a 1.4% increase in the US, while China saw a decline of 13.7% against the same period of the previous year.

However, for the first half (H1) of the year, the group’s total vehicle deliveries slightly dipped by 0.5% compared to last year's period, amounting to 1.2 million units.

However, the sale of electrified vehicles, including fully-electric and plug-in hybrid (PHEVs) models, jumped by 18.5%, reaching 318,949 vehicles.

Despite a slight 0.8% drop in deliveries, the Rolls-Royce brand managed to deliver 2,796 vehicles in the first half of the year.

The BMW brand itself delivered 1.07 million vehicles in the first half, with a rise in deliveries across all regions outside China.

The brand's electrified vehicle sales rose by 6.5% to 272,402 units delivered in H1, with PHEVs experiencing a significant 28.9% YoY increase in demand.

BMW M saw sales up by 6.5% and over 100,000 vehicles sold in H1. The BMW M5 and BMW M5 Touring, launched in late 2024, are also said to have contributed to the division's growth.

The MINI brand’s sales were also up by 17.3% to 133,778 vehicles, growing across all regions.

In China, MINI's sales increased in H1, and its fully-electric models saw demand globally.

BMW board of management member Jochen Goller said: “In the second quarter, we also achieved an important milestone, with the delivery of our 1.5-millionth fully-electric vehicle. 

“This success underlines once again how the BMW Group has evolved from an electric pioneer to one of the leading players in the BEV market – now offering more than 15 fully-electric models.”

Last month, BMW Group began installing production systems for high-voltage batteries at its new assembly plant in Irlbach, Bavaria, Germany.

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