BMW Group has reported a 32.4% increase in its fully electric vehicles (EVs) sales in Q1 2025 compared to the same period previous year, indicating a growth in demand for its EV lineup.
The overall deliveries for the group reached 586,149 vehicles in Q1 2025 ending 31 March, with key markets in Europe and the US experiencing growth of 6.2% and 4.0%, respectively.
Excluding China, the company's growth stood at an impressive 5.9%.
In the first quarter of 2025, BMW Group achieved a global total of 109,516 EV deliveries across its brands, including BMW, Mini, and Rolls-Royce models.
This surge was particularly notable in Europe, where EV sales jumped by 64.2%.
BMW board member Jochen Goller highlighted the success of the company's "technology-open strategy", with new fully electric Mini models being key drivers of this growth.
In Europe, one in three Mini vehicles sold was fully electric, while in China, that proportion surpassed 50%.
The BMW brand itself also saw an increase in the electric cars segment, with 520,142 units sold globally.
Global sales of fully electric BMW vehicles grew by 9.9%, with 86,449 EVs delivered to customers between January and March.
The company's M division, renowned for its high-performance vehicles, reported a 5.0% sales increase, driven by strong demand for models like the BMW M5 sedan and M3 sports car.
The Mini brand also saw a contribution to the EV success, with a 4.1% increase in sales and 64,626 units sold worldwide.
Fully electric vehicles accounted for 35.3% of all Mini sales in the first quarter of 2025.
In 2025, BMW Group aims to reach a total of three million electrified vehicles (BEVs and PHEVs) since the introduction of the BMW i3 and BMW i8. The company also aims to deliver 1.5 million fully-electric EV’s (BEVs) to customers worldwide in this year.
Goller added: “The BMW Group’s technology-open strategy is proving successful. Our products are winning over customers worldwide across all drive technologies, with positive momentum driven, in particular, by the new MINI models – especially the fully-electric variants. One in three MINIs sold in Europe and more than one out of every two sold in China were fully-electric.”
