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Daily Newsletter

22 September 2023

Daily Newsletter

22 September 2023

Autoliv and GWM deepen collaboration

Collaboration expected to result in innovations such as an overhead passenger airbag

Dani Cole September 22 2023

Autoliv China, a division of Autoliv Inc., and Great Wall Motor (GWM) have announced a new collaboration.

It will further strengthen Autoliv’s position with Chinese OEMs, the Swedish vehicle safety products supplier says.

Autoliv has worked with GWM since 2003, when it developed and supplied seatbelts for Haval SUVs.

The collaboration is expected to result in new innnovations such as an overhead passenger airbag that deploys from the ceiling of the car, as a well as an integrated safety solution for autonomous vehicles.

Mikael Bratt, President, and CEO of Autoliv, Inc said: "Autoliv China will work closely with the GWM team, pooling Autoliv's knowledge and strengths into our cooperation, enhancing both the safety and overall driving experience for global users.”

Jack Wei, Founder and Chairman of GWM said: “GWM and Autoliv have cooperated for more than 20 years, and I believe that today is the beginning of a new journey."

In 2019, GWM and Autoliv signed a joint research statement at GWM Haval R&D Center for road safety evaluation studies in North America, which aimed to increase the safety technology and product support for GMW’s globalisation strategy. 

AI set to be the face of the digital revolution shaping the automotive sector

The automotive sector is undergoing a digital transformation fuelled by changing global supply-chain dynamics, tighter market competition, and rising inflation. AI is a key part of this digital revolution. Focus is directed toward driver assistance features for safety and hazard detection and greater automation of many vehicle processes and functions. Simultaneous localization and mapping (SLAM), facial recognition, and motion tracking will be vital for developing incockpit safety features such as early driver fatigue detection.

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