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21 August 2025

Daily Newsletter

21 August 2025

Applied Intuition introduces advanced ADAS for passenger vehicles

SDS for Automotive is described as a comprehensive end-to-end white box autonomy stack solution specifically designed for passenger vehicles.

gullapalli August 20 2025

Vehicle software supplier Applied Intuition has introduced 'Self-Driving System (SDS) for Automotive', which it says enables automakers to drive innovation and build intelligent vehicles with human-like driving capabilities.

SDS for Automotive is described as a comprehensive end-to-end white box autonomy stack solution specifically designed for passenger vehicles.

The solution is tailored to meet the needs of automotive original equipment manufacturers (OEMs) and provides an advanced driver-assistance system (ADAS) that is both high-performing and cost-effective.

This system is engineered to support L2++ driver assistance features, with the potential to progress to L3 and L4 autonomous capabilities.

SDS for Automotive allows OEMs to implement scalable autonomous technology that aligns with the increasing requirements of regulators, consumer expectations, and the competitive global market.

The system's end-to-end architecture amalgamates planning, perception, and control into a cohesive unit, which is designed to mimic human-like driving performance.

The company emphasises that, in contrast to black box systems that restrict transparency and customisation, SDS for Automotive offers OEMs the advantage of full visibility and control over their autonomy stack.

This allows them to craft customised autonomous experiences that are consistent with their brand identity across their vehicle lineup.

The system's hardware- and sensor-agnostic framework allows for compatibility with a diverse range of computing platforms, sensors, and electronic control units (ECUs) to suit various OEM requirements.

The key features of SDS for Automotive include an end-to-end development and validation toolchain that supports continuous feature updates after production.

Additionally, the system is designed for real-world affordability by utilising mass-market sensors and computing solutions and is built for seamless integration into vehicle systems.

Applied Intuition CEO and co-founder Qasar Younis said: “Our vision is to enable every automaker to build vehicles that are not only safer and more capable, but are also continuously improving as the industry enters a new era in which vehicle intelligence will define the winners.

“This is about accelerating the global shift to intelligent mobility. SDS for Automotive puts the full autonomy stack in the hands of OEMs, giving them the visibility, flexibility and control they need to differentiate.”

In the previous year, Applied Intuition entered into a strategic partnership with Isuzu Motors to expedite the development and deployment of autonomous trucking solutions for Isuzu Motors Ltd.

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