Thailand’s pickup market: Economic strains and shifting preferences
Is Thailand’s pickup crisis really a pickup problem or is it a reflection of rising household debt and weakening rural purchasing power?
17 June 2026
17 June 2026
Is Thailand’s pickup crisis really a pickup problem or is it a reflection of rising household debt and weakening rural purchasing power?
The German automaker now expects its automotive segment earnings before interest and taxes (EBIT) margin to come in at 1-3%, compared with prior guidance of 4-6%.
MoU signed for a a new collaboration to strengthen America's manufacturing and defence industrial base.
The project is part of a wider €715m investment programme that also includes production of the IONIQ 3 electric vehicle.
The Green Limo and VF3 remain its best-selling models year-to-date.
China playing an increasing role in the French automaker’s global product development.
The T-Roc Cabrio – described as a niche model within Volkswagen's broader portfolio – will continue to be manufactured at the site until 2027.
The deal will see the joint venture assemble ROX range-extended electric vehicle (REEV) models in Egypt.
Merging industry-leading business intelligence & award-winning journalism, this is an unrivalled opportunity for engagement with B2B professionals across a network of 40+ leading media websites.
Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.
Give your business an edge with our leading industry insights.