The silent rise of Genesis
As EV sales surge in Europe’s biggest markets, HMG’s premium brand is taking off, at last.
13 May 2025
13 May 2025
As EV sales surge in Europe’s biggest markets, HMG’s premium brand is taking off, at last.
Cuts to include closure of plant in Japan.
Market continues to be driven by incentives, price competition.
The Alabama plant is Mercedes' centre for SUV production, making vehicles like the GLE, GLS, GLE Coupe, and Maybach GLS.
The first model for sale is anticipated in the third quarter of 2025.
UK Government grants £150m from its Automotive Transformation Fund for the project.
Hybrid variant offering reflects disappointing sales of the electric Fiat 500.
Hybrids accounted for 64% of total imports.
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