Metaverse has the potential to disrupt all stages of the automotive value chain

Although the impact of the metaverse on the automotive industry is minor so far, this technology promises to make digital media experiences more immersive, inclusive, and accessible than today. Its impacts will be particularly felt by OEMs and sales and marketing. As the light vehicle market becomes increasingly saturated, investment will be redirected towards improving in-car media and safety features, leading to an increasingly connected vehicle network.