Volkswagen customers buying new vehicles with CarPlay support can enjoy Apple Music’s 45m songs free for up to six months from May 2018, the automaker announced on Tuesday.
New customers of the streaming service will receive a free six month membership. Buyers already registered with Apple Music will receive three months free.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
VW sales chief Jurgen Stackmann said: “This exciting offer for Apple Music with CarPlay will provide 45m songs to customers purchasing new vehicles. By combining the passions of the two brands for music and technology, we can deliver our customers a seamless and enjoyable entertainment experience in the car.”
VW claims music “has always played a key role in the tradition of the brand”.
It cites “memorable special editions developed together with the Rolling Stones, Bon Jovi and Genesis in the mid-1990s through to the more recent range additions Up Beats and Polo Beats”.
Volkswagen Garage Sound, its digital music platform, offers a series of unique international concerts that can be followed off line at “exclusive” venues and online via live streaming.
