With its largest-ever product campaign for electric vehicles, the Volkswagen Group says it is consistently implementing its “In China, for China” strategy—starting with “Auto China 2026” in Beijing.
Under the motto “Rise Up”, the Volkswagen Group will present ten models from four brands at its ‘Media Night’ on April 21, while also giving a preview of how AI-powered systems will help shape the future of mobility.
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Four world premieres are planned for the VW Group Media Night:
- The JETTA brand is unveiling its first show car for smart electric mobility in the entry-level segment;
- Volkswagen brand is introducing its second ID. UNYX model developed as part of its partnership with XPENG;
- FAW-Volkswagen will unveil its first all-electric model of the ID. AURA series based on the China Electronic Architecture (CEA).
- AUDI debuts the exterior of its second series production model, the AUDI E7X1, designed to reach new customer groups.
Oliver Blume, CEO of Volkswagen Group said: “Three years ago, we launched our ‘In China, for China’ strategy to fully tap into the potential of the Chinese innovation market. We decide, we act, and we deliver. The new models we are presenting at this year’s ‘Auto China 2026’ impressively confirm that the Volkswagen Group is making good progress on its path to becoming a global tech driver in the automotive industry. China plays a central role in this. Because the progress we achieve here strengthens our competitiveness worldwide.”
Ralf Brandstätter, Member of the Board of Management of Volkswagen AG for China and Chairman and CEO of Volkswagen Group China said: “Starting in 2026, we will launch a new vehicle on average every two weeks. This is the Volkswagen Group’s largest-ever electric mobility offensive in China. The Beijing Auto Show underscores the consistency and speed of our realignment.”
In 2026 alone, the VW Group says it will launch over 20 new electrified vehicles (NEVs—including pure electric models, plug-in hybrids, and range-extender variants) onto the Chinese market, as well as a range of revised and updated vehicles with internal combustion engines (ICE). In doing so, the Volkswagen Group is expanding its portfolio, tailored to the needs of Chinese customers.
