New vehicle sales in Vietnam fell by 55.7% to 6,666 units in August, compared with the 9,616 units sold a year earlier, according to data released by the Vietnam Automotive Manufacturers Association.

The country continues to struggle with high interest rates and a broad lack of liquidity, which is holding back economic growth. Sales over the first eight months of the year fell by 30% to 50,114 units, compared with 71,551 units in the same period a year earlier.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Cumulative sales of passenger cars and SUVs fell by over 38% to 24,902 units, compared with 40,237 units, as consumers and businesses continued to struggle with some of the world’s highest automotive taxes and double-digit interest rates. 

Sales of commercial vehicles were also down sharply, by over 25% to 23,373 units. 

Market leader Truong Hai, which assembles Kia cars and various other commercial vehicles, reported a sales drop of over 27% to 15,100 units; followed by Toyota which also reported a drop of around 27% – to 13,994 units; and by third-placed GM Daewoo with 3,591 units (-43%).

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact