New vehicle sales in Vietnam plunged by over 21% to 19,345 units in July, from 24,584 units in the same month of last year, according to member data released by the Vietnam Automotive Manufacturers Association (VAMA). 

The data did not include some non-affiliated brands, meaning the actual market size is larger than these figures suggest.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The sharp decline in July followed a mild rebound in June but the overall trend in recent months has been negative after four years of exceptionally strong growth. Last month the market was driven lower by particularly weak sales of passenger vehicles.

Economic growth is estimated to have rebounded to 6.2% year-on-year in the second quarter, from 5.1% in the first quarter, driven by strong manufacturing and construction sector activity.

In the first seven months of the year the overall vehicle market was 2.3% lower at 144,840 units, compared with 148,244 units in the same period of last year. Passenger vehicle sales were still up by 4.4% at 85,456 units in this period while commercial vehicle sales fell by 10.6% to 59,384 units.

Toyota was the leading brand in the first seven months of the year with sales rising by 13% to 33,929 units. Truong Hai (Thaco) group, the local assembler and distributor of brands such as Kia, Mazda, Peugeot and Hyundai, reported a 14% drop in group sales to 54,728 units.

Ford's sales rose by 3% to 16,789 units in the seven-month period, while GM's sales were 26% higher at 6,536 units and Honda's were 18% higher at 6,570 units.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact