Calty Design Research, has held a grand opening ceremony for its new satellite design studio located adjacent to the headquarters of Toyota Technical Center, U.S.A., Inc. (TTC).
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Headquartered in Newport Beach, California, Calty designs Toyota vehicle concepts for the North American market. TTC is responsible for vehicle development, including engineering design for selected Toyota North American vehicles.
The new Calty satellite design facility has a large studio with full-size clay modeling capability, advanced computer design equipment and a viewing courtyard for evaluating styling concepts. The studio will officially be known as Calty Design Research, Inc., Ann Arbor.
“The addition of our new Ann Arbor design studio will enable Calty to provide complete North American production design from initial styling concept to final design production,” said Kevin Hunter, Calty Vice President of Operations. “The result will be a highly unified national design effort that will help us create Toyota, Lexus and Scion vehicles that appeal even more to American tastes and needs.”
Calty’s designers will work jointly with design engineers from TTC, as well as production engineers from Toyota’s North American manufacturing operations, and suppliers. This collaborative effort will further enhance the localization of Toyota’s North American vehicle development capabilities allowing Toyota to go from concept, to engineering, to production and finally to market. Calty’s first project at the Ann Arbor satellite design studio will be Toyota’s next-generation Tundra pick-up truck.
