USA: Toyota plans dealer inventory cut for Scion line
Toyota USA is planning a new distribution system for its youth-oriented Scion brand that will halve dealer inventories from the current 35 to 45 days’ supply. The Torrance, California-based distributor hopes to cut delivery times to a week by offering a small number of model variations, by having its dealers fit options and customise cars and by using the internet as a key tool for marketing them.
Toyota USA is planning a new distribution system for its youth-oriented Scion brand that will halve dealer inventories from the current 35 to 45 days’ supply.
The Torrance, California-based distributor hopes to cut delivery times to a week by offering a small number of model variations, by having its dealers fit options and customise cars and by using the internet as a key tool for marketing them.
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