Toyota Motor Sales USA has announced a 31% increase in production of its second-generation Prius petrol-electric hybrid hatchback to meet demand.
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The original production plan for the 2004 calendar year was 36,000 units but, with 12,000 pre-orders received before the vehicle launched in mid-October and approximately 10,000 units delivered in its first six weeks on sale, it became necessary to boost output to 47,000 units annually.
Said TMS senior vice president and general manager Don Esmond: “With record-shattering sales in both October and November, and no sign of demand letting up, it became clear we had underestimated our early sales projections. If 47,000 units is still too low, another request for additional production from our Tsutsumi plant in Japan may be necessary.”
