The US publisher of The National Enquirer and Muscle & Fitness magazine has hired a General Motors marketing executive as a media consultant.
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According to Reuters, Michael Browner, a 17-year GM veteran, will join fast-growing American Media Inc. based in Boca Raton, Florida, on April 1 – he most recently was GM’s executive director of media and marketing operations.
Brown will reportedly work on a celebrity-focused and fitness magazines and consult on the re-launch of American Media’s auto magazine Auto World, which is being turned into a men’s lifestyle magazine called MPH.
