Ford Motor Company and Sirius satellite radio are offering Sirius satellite radio as a dealer-installed option for $329 plus installation and tax on ten different Ford, Lincoln and Mercury vehicles in the 2004 model year.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The 2004 models include:

* Ford: Thunderbird, Mustang, Explorer, Sport Trac and Expedition

* Lincoln: Navigator, Aviator, LS and Town Car (available December)

* Mercury: Mountaineer

“Ford Motor Company is dedicated to technological advancements and, most importantly, to providing our customers with superior quality products and feature content that will enhance their ownership and driving experiences,” said Jeff Wood, director, Ford Electrical & Electronic Systems Engineering. “We are committed to our relationship with Sirius and believe its products and services will surprise and delight our customer base.”

An installation kit for the satellite radio service can be obtained through Ford and Lincoln Mercury dealers.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact