Despite pain at the pump, 56% of Americans refuse to downsize and will stick with the vehicles they’ve got, according to a new survey by consultant AutoPacific.

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“We haven’t turned into wimps overnight,” the consultancy’s George Peterson told Newsweek in an interview due to be published on October 3.


“People still like a tough looking SUV.”

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact