Nissan has put up billboards around San Francisco to mark its first so-called global ride and drive event dubbed ‘Nissan 360’.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The three-week news media event features the maker’s current and future worldwide product and business plans.
About 500 US reporters will have the opportunity to drive nearly 70 vehicles to familiarise themselves with the breadth of Nissan’s global product lines.
The billboards carry images of the company’s vehicles from North America (Murano), Japan (Teana sedan) and Europe (X-Trail SUV and Micra subcompact). Each billboard features a greeting in the vehicle’s native languages – English, Japanese, French and German, respectively.
Nissan’s advertising agency, TBWA/Chiat/Day Los Angeles, created the billboards and an internet address, listed on the billboards, directs consumers to a site where they can learn more about the event and Nissan’s global products.
“Nissan is a global brand offering a wide array of products,” said Steve Wilhite, vice president of marketing, Nissan North America.
