USA: New IT company to serve Hyundai and Kia in US and Canada
Hyundai Motor has formed a new company in the US designed to provide information technology services for all Hyundai and Kia affiliates in the United States and Canada.
Hyundai Motor has formed a new company in the US designed to provide information technology services for all Hyundai and Kia affiliates in the United States and Canada.
The new company is called Hyundai Information Service North America (HISNA).
“Combining the assets of both Hyundai and Kia into one effective unit will allow us to provide superior IT support and investment advantages for both companies,” said the company’s CEO Rich Hoffman.
Hoffman was director of information technology for Hyundai Motor America and Hyundai Motor Finance Company before his new appointment.
HISNA employs 113 full-time staff.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action Continental has secured the Window Displays Innovation Awardin the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.