The “What Would Jesus Drive?” campaign in the United States has been turned around and fired back at the anti-SUV brigade, according to Associated Press (AP).
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Frustrated by the ads attacking sport utility vehicles, a pro-SUV group on Monday is launching new ads celebrating the vehicles for their safety and versatility, AP said.
According to Associated Press, the fledgling Sport Utility Vehicle Owners of America is runninga full-page ad in Detroit, Los Angeles and Washington editions of Monday’s USA Today newspaper that asks: “What Would Jesús (Rivera) Drive?” The ad shows a smiling Jesús Rivera and his 1995 SUV.
According to AP, Rivera says he likes his SUV because it gets him through the snow in winter, and his wife likes it because she can easily transport their grandchildren. The ad urges SUV owners to protect their rights.
AP noted that some Christian leaders who back the “What Would Jesus Drive?” campaign contend that vehicle choices are moral decisions, and that SUVs cause harm by increasing pollution and oil dependence.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe ad cost the pro-SUV group, which has several hundred members, $US17,000, Associated Press said.
