Lexus and The New Yorker magazine are to team up in a partnership to bring five cinematic events to five major cities across the US. Beginning in March 2004, invited guests in New York City, Los Angeles, Chicago, Miami and Boston will enjoy an exclusive evening of cocktails, hors d’oeuvres and an advance screening of a film feature — courtesy of Lexus and The New Yorker.
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“Lexus is excited to be partnering with a brand like The New Yorker,” says Mike Wells, vice president of marketing for Lexus. “This event allows us to offer New Yorker subscribers an entertaining evening in a relaxed environment.”
Lexus says that the cinematic events will take place in March and April 2004, with the 200-270 guests at the events able to ‘enjoy an exclusive opportunity to see up-and-coming cinematic features while experiencing the latest luxury Lexus has to offer, highlighting the 2004 LS 430’.
Lexus adds that with a cocktail reception before each screening, the ambience will be set for guests to mingle with other guests as well as interact with the luxury of the Lexus brand.
Featured films and locations include:
* Chicago and Los Angeles screening: “Eternal Sunshine of the Spotless
Mind” — a Focus Features film starring Jim Carrey and Kate Winslet
with Kirsten Dunst, Mark Ruffalo, Tom Wilkinson and Elijah Wood
* New York screening: “Eulogy” — a Lion’s Gate Films ensemble feature
starring Hank Azaria, Jesse Bradford, Zooey Deschanel, Glenne Headly,
Famke Janssen, Piper Laurie, Kelly Preston, Ray Romano, Rip Torn and
Debra Winger
* Miami screening: “Long Life, Happiness and Prosperity” — a Film
Movement feature starring Sandra Oh
* Boston screening: “Bright Young Things” — a THINKFilm presentation
starring Dan Aykroyd, Jim Broadbent, Steven Campbell Moore, Emily
Mortimer and Peter O’Toole
