Land Rover, Ford’s UK-based SUV-making subsidiary, hopes to double its sales in the US market this year and has launched a major new advertising campaign on the latest Range Rover to spearhead the sales drive. In 2001, Land Rover sold a total of 27,200 units in the US.

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Land Rover North America launches the latest Range Rover SUV in an extensive all-print campaign breaking in June publications. Omnicom Group’s GSD&M, Austin, Texas, uses the new tag “Higher ground” for the brand’s top-of-the-line model, with a nearly $70,000 sticker price.


This year Land Rover is benefiting from the addition to its US line-up last year of the Freelander compact SUV. Land Rover sold 11,700 units in the US in April against 7,100 units a year ago. Some 4,600 units of April’s total were accounted for by the Freelander model.

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